Social Marketing Resources

Andreasen, A.R. (1995). Marketing Social Change: Changing Behavior to Promote Health,
Social Development, and the Environment. San Francisco: Jossey-Bass Publishers.

CDCynergy: Social Marketing Edition. Information available at www.turningpointprogram.org or www.cdc.gov/healthmarketing/cdcynergy.

Grantmakers in Health (November 2004) Selling Healthy Lifestyles: Using Social Marketing to Promote Change and Prevent Disease. Available online at www.gih.org.

Kotler, P., Roberto, N., and Lee, N. (2002). Social Marketing: Improving the Quality of Life.
Thousand Oaks, CA: Sage Publications.

McKenzie-Mohr, D. and Smith, W. (1999). Fostering Sustainable Behavior: An Introduction to
Community-Based Social Marketing. Gabriola Island B.C., Canada. New Society Publishers.

Smith, W. Social Marketing Lite. Available online at www.aed.org.

Turning Point Initiative Social Marketing resources: The Basics of Social Marketing; The Manager’s
Guide to Social Marketing; Social Marketing: A Resource Guide. Available online at
www.turningpointprogram.org.

W.K. Kellogg Foundation. Logic Model Development Guide. Available online at www.wkkf.org.