Welcome to the Coalition Institute's 2007-08 Webinar Series

Incorporating Social Media into Your Coalition Work

CADCA´s National Coalition Institute will host a series of three Webinars on how coalitions can incorporate social media into their day-to-day work. LaDonna Coy, MHR, CPS, CDLA, New Media and Prevention Specialist and author of the Technology in Prevention blog will be the presenter for the sessions and Sue Stine, Senior Manager, Dissemination and Coalition Relations for CADCA's Institute, will be the moderator. The Webinar series is free and open to all community coalitions. Click on the links below to go to the individual registration forms.

  • DUE TO TECHNICAL DIFFICULTIES ON APRIL 17, THIS WEBINAR SESSION HAS BEEN CHANGED TO
    Thursday, May 1, 2008, 3 - 4:40 p.m. EST
    Content Communities for Coalitions: Getting Started with Social Media
    Click here to register.
    This Webinar introduces content communities--people organizing themselves around an object in which they share an interest. Join in to learn more about how content communities are a resource, a place to belong and a useful tool for coalition marketing, presentations and networking. The current most popular content communities coalesce around photos (Flickr) videos (YouTube) and online bookmarks (del.icio.us).

    • Content Communities Materials:

  • Thursday, June 19, 2008, 3 - 4:40 p.m. EST
    Blogs: Finding Your Coalition Voice, Expanding Your Coalition Channel
    Click here to register.
    While blogging isn't new, the application to the work of community coalitions is. So just what is a blog? What does a blog have to do with community coalitions? This webinar answers these questions and more. Join in to learn more about blogging and how it can be used as a free or low cost media source, information channel and all around narrative documentation of community interest and action.
  • Thursday, September 18, 2008, 3 - 4:40 p.m. EST
    Social Networking: Building Your Virtual Neighborhood
    Click here to register.
    When coalitions are asked, "What is the most important element of the conference experience?" they often say, "the networking". With social networks coalitions can deepen and broaden their "neighborhood", be exposed to diverse ideas and solutions and make new acquaintances--virtually. This Webinar introduces social networking and how it supports coalitions in making face-to-face networking experience even richer!

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Sustaining the Effort Webinar Series
Session 1 materials:

Session 2 materials: Session 3 materials:

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Archive of 2006 Audio Conference Series

Hosted by the Community Anti-Drug Coalitions of America (CADCA)
and its National Coalition Institute
www.cadca.org/www.coalitioninstitute.org
Archive from April 27, 2006:

Drug-Free Communities Reporting Requirements:
How to use this information to improve your coalition

Moderator: Evelyn Yang, Manager, Evaluation and Research, National Coalition Institute
Presenter: DeWitt Webster, Ph.D., Drug-Free Communities Support Program National Evaluation team

This call will help DFC grantees by providing an overview of the evaluation plan, including guiding questions, the data collection and analysis strategy, and what can be learned from the effort. A key component will be a focus on helping grantees accurately collect data on the four core measures required by SAMSHA. There will be facilitated discussions on adapting existing questions, including measures in existing school based surveys, selection of target areas, shared learning, and general group problem solving. Time will be allocated for a discussion of the value of conducting student surveys to guide coalition planning and inform the coalition evaluation. The call will address the key questions of "Why do a survey?" "When is the best time(s)?" and "How do we begin?"

Listen Now! using Windows Media Player
(broadband connection recommended)

Materials for the Audio Conference:
Drug-Free Communities Reporting Requirements: How to Use This Information to Improve Your Coalition (PDF)

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Archive from June 29, 2006

Strategies for Effective Evaluations

Moderator: Evelyn Yang, Manager, Evaluation and Research, National Coalition Institute
Presenters: Paul Evensen, Senior Consultant, Community Systems Group, and
Diane Galloway, Ph.D., Deputy Project Manager, CDM Group, Inc;
former administrator, Department of Health Substance Abuse Division, Wyoming

A comprehensive evaluation producing credible results is an invaluable coalition product. This audio conference will provide information on the concepts and tools necessary for producing useful and credible evaluations.

This call will show the importance of evaluation and introduce some of the key processes of monitoring and evaluating coalitions and local efforts. The session will also assist coalitions in matching strategies to long and short term outcomes, selecting appropriate evaluation designs, and providing examples on how to effectively use and share evaluation findings.

Listen Now! using Windows Media Player
(broadband connection recommended)

Materials for the Audio Conference:
Strategies for Effective Evaluations (PDF)
Note Taking Guide (PDF)

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Archive from August 31, 2006

Social Marketing for Coalitions

Moderator: Eduardo Hernández-Alarcón, Deputy Director, Dissemination and Coalition Relations, National Coalition Institute
Presenter: Sue Stine, Manager, Dissemination and Coalition Relations, National Coalition Institute

Social Marketing may surprise you. Effective social marketing programs include more than a message or a mass media campaign and much of what it takes to put together a comprehensive social marketing program is already being done by coalitions around the country. This session will outline the steps for developing a strategic social marketing plan. Discussion will include the differences between social and commercial marketing, use of logic models, the importance of research and evaluation and tactics that social marketers use to implement behavior change.

Listen Now! using Windows Media Player
(broadband connection recommended)

Materials for the Audio Conference:
Social Marketing for Coalitions (PDF)
Social Marketing for Coalitions (PDF of slides in handout format)
Participant's Notebook (PDF)

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Archive from November 8, 2006:

The Differences between a Coalition and a Program

Moderator: Eduardo Hernández-Alarcón, Deputy Director, Dissemination and Coalition Relations, National Coalition Institute
Presenters: Jane Callahan, Director, National Coalition Institute, and
Carlton Hall, Senior Training Manager, National Coalition Institute

Most of us know where to begin when we’re managing a program. But what about a coalition? The National Coalition Institute has identified three key differences: 1) Scale: Coaltions measure success by examining community level indicators. This applies to all coalition outcomes (short- and long-term). 2) Addresses multiple causes: Coalitions seek to insure that all causes of identified problems are addressed. 3) Actors: Action in coalitions is diffused and taken by all members with staff playing a coordinating and supportive role.

Materials for the Audio Conference:
The Difference between a Program and a Coalition (PDF)

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